Olivia Jade Goes Topless With Nothing but a Handbag Over Her Chest in Cheeky Nod to Scandal
Olivia Jade Goes Topless With Nothing but a Handbag Over Her Chest in Cheeky Nod to Scandal
Daisy MaldonadoWed, September 16, 2026 at 5:12 PM UTC
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Credit: Olivia Jade for ReformationThe Gist -
Olivia Jade stars in Reformation’s new “Good Sport” fall campaign, modeling the brand’s latest preppy pieces.
In one standout image, Jade poses topless with a red clutch and low-rise gray trousers, giving the campaign a more unexpected edge.
The campaign also has a tongue-in-cheek reference to the 2019 college admissions scandal.
It’s back-to-school season, and Olivia Jade Giannulli has prepared a masterclass in dressing for the occasion. The first lesson? Know when to skip the top.
Giannulli stars as the new face of Reformation’s fall “Good Sport” campaign. While preppy looks are definitely on the menu for this season, one striking image shows the beauty founder posing topless against a wood-paneled wall, holding a glossy red clutch across her chest. She wears the bag with low-slung gray trousers. Baring her abs, the only other accessories by her side are a slim black belt and a tiny watch.
Olivia Jade in a new campaign photo for Reformation.Credit: Olivia Jade for Reformation
The campaign also makes a tongue-in-cheek reference to 2019’s college admissions scandal, with brand copy reading, “We brought her back to campus for a lesson in dressing for sport.” Giannulli was previously under fire after her mother, Lori Loughlin, and her father, Mossimo Giannulli, pleaded guilty to wire and mail fraud after they were accused of paying $500,000 to a college consultant who falsely designated their daughters as recruits to the University of Southern California’s crew team.
The internet personality has long shared an unmistakable resemblance with her mother, but it feels particularly pronounced in Reformation’s latest campaign. Giannulli has the same softly layered brunette hair and delicate features, and in these images, the likeness is impossible to miss.
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Olivia Jade Giannulli and Lori Loughlin at LACMA’s Opening Gala on April 16, 2026.Credit: Getty Images
The topless moment is a departure from the rest of Reformation’s fall offering, which leans heavily into the brand’s take on prep. Elsewhere in the campaign, she wears an oversized striped sweater with navy shorts and knee-high boots. The collection includes recycled cashmere sweaters, tailored separates, dresses, outerwear, accessories, and the limited-edition College Crew sweatshirt.
The College Crew is also tied to a cause. Reformation says 100 percent of its net proceeds from the limited-edition sweatshirt will benefit YES Scholars, a nonprofit that provides educational access and long-term support to students from under-resourced communities.
Olivia Jade for Reformation.Credit: Olivia Jade for Reformation
The mother-daughter duo previously made a rare public appearance together back in April at the Los Angeles County Museum of Art Opening Gala for the David Geffen Galleries. Giannulli wore a sheer black gown with a halter-neck top connected to a peplum skirt with a small train for the occasion, while the actress slipped into a strappy silver Rebecca Vallance dress with a high slit.
on InStyle
Source: “AOL Entertainment”
